The key aims and objectives of the SBA are to;
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Promote the interests of beef producers and the beef industry in Scotland.
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Represent the Scottish Beef Industry:-
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Within the Beef Marketing Chain in Scotland, UK and farther afield;
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At the Scottish Government including Stakeholder meetings;
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In Quality Meat Scotland;
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At UK Government and EU level, as and where appropriate;
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At any other forum in Scotland, UK, EU or world wide where issues of interest to the Scottish Beef Industry are being considered.
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Encourage and develop improvements in methods of production and marketing within the beef supply chain.
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Support research into improving all aspects of the beef supply chain.
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Recruit new members from within the farming community and ancillary sections of the Beef Industry in Scotland.