Our Objective

We are working on behalf of the whole UK food industry and all consumers to develop and implement a means to secure provenance honesty and transparency, and empower the consumer to know the journey of their food. This will create a level playing field for all food businesses to validate, protect and promote the provenance value of their food production.
 
As soon as investment allows, our lawyers, Burges Salmon, will be tasked to constitute a not for profit entity for the Happerley certification marque, to which the operating company is contracted. This will ensure Happerley perpetually provides a credible currency of provenance truth for the benefit of all. The Happerley Advisory Board will help oversee this transition.
 

Our 2019 Strategy

Encouraging every food and drink business to turn Happerley Transparent
 In 2018 we made our fees affordable for every food and drink business with nothing to hide to benefit from validating its provenance and enjoy a range of benefits of Happerley Transparent certification. Happerley’s purpose in not to turn a small premium element of the food and drink industry transparent, but to turn most of the food industry transparent.
 
Growing consumer awareness
We expect this to accelerate quickly through 2019 as we work with an increasing range of food and drink businesses
• Participation of food and drink organisations and accreditation schemes for example NCASS
• Point of sale roll out across hundreds of Midcounties Cooperative stores from February onwards
• Our Feed Me Truth schools campaign, encouraging schools and colleges to turn their supply chains transparent
• Events signing up to become Happerley Food Heavens, ensuring their caterers and / or food and drink vendors are Happerley Transparent
 
Continue blockchain pilots
Apply our blockchain technology to six pilots with six suppliers to Midcounties Co-operative, passporting the whole journey of every food output, from farm to plate. This will empower the consumer, in a click, to know the validated journey of every consituent ingredient of their purchase.

The Board

Non Executive Director & Chair of Advisory Board Peter Jinman OBE

Peter Jinman is chair of the Happerley Advisory Board. Peter recently completed a term as non-executive director of Assured Food Standards (Red Tractor) and is Chairman of Defra’s Farm Animal Welfare Committee. He is a past President of the Royal College of Veterinary Surgeons and the British Veterinary Association. He was Chair of The Farmers Club in 2018.
 
 
 
 
 
 

Founder and CEO Matthew Rymer

Owner of a software development business and former food marketing agency, Matt comes from
a long lineage of livestock farmers. On returning to the family farm in 2013, he co-founded Happerley in 2014 with fellow farmer Clifford Freeman after realising the need to vaildate food provenance for both the producer and consumer.
 
 
 
 
 
 

Non Executive Director Clifford Freeman

Clifford grew his primary chicken processing business in Gloucestershire to saleto Cargill Foods in 2008. He has since turned around St Mary's Hall Hotel in the Isles of Scilly from a loss making business to one of the Island's top rated hotels.  Clifford is committed to ensuring the future of Pedigree Gloucester Cattle. The herd was established by Clifford's father, Eric, in 1971 with two cows bought at Tetbury market. 
 
 
 
 

Happerley Advisory Board

This Board will help develop and refine the certification terms and conditions and procedures in the UK and enshrine the sustainable and assured neutrality of Happerley for the benefit of the whole food supply chain.

Adam Henson

Cotswold farmer, Adam Henson, is a well-known TV presenter, farmer and owner of the successful
Cotswold Farm Park which highlights rare breeds and encourages children to learn about farm
animals.
In addition to The Cotswold Farm Park, Adam runs a 650-hectare farm on which and his business
partner Duncan operate a range of commercial farming activities, in addition to a growing contract
farming business.
 
 
 
 

Chris Crookall-Fallon

Chris Crookall-Fallon s a community and co-operative business specialist. He is
committed to helping private and public-sector businesses and community / social enterprises exploit
sustainability and renewables opportunities, manage the transition to a low carbon world, and create
strategic competitive advantage alongside operational efficiency.
 
 
 
 

 
 

Philip Ponsonby

Philip Ponsonby is CEO of the Midcounties Co-operative, the largest group of independent co-ops in
the UK. Phil also sits on the Co-operative’s Federal Retail and Trading Services board, responsible
for the purchasing of food for over 4000 Co-operative stores across the UK.

 
 
 
 
 

Sian Edmunds

Leading food, farming and agriculture lawyer Sian is a partner in Bristol law firm Burges Salmon LLP.
She heads their food and drink team and is an experienced member of the firm's food and farming,
land and estates and contentious trust teams.
 
 
 
 
 
 
 

Tim Bennett

Tim Bennett is former Chair of the Food Standards Agency and past President of the NFU. He has a
wealth of experience at the highest levels in the farming and food industry which in addition to leading
the FSA and NFU, has seen him as a previous winner of the Dairy UK Dairy Industry award and chair
of DairyCo. He is currently Chair of the Farmer’s Club.
 
 
 
 
 
 

William Bennett

William is a co-founder of Dairy Partners, a business that has grown to become Europe’s largest
independent mozzarella cheese supplier, manufacturing and processing a range of cheeses created
from milk exclusively supplied by over 150 dairy farms to their own dairy in West Wales. The company
is featured in the Sunday Times HSBC International Track 200 league table with one of the fastest-
growing international sales in the UK.
 

 
 
 

Sarah Dunning OBE

Sarah is the second generation of the Westmorland Family, a family business best known for its motorway
service areas, Tebay Services on the M6 in Cumbria and Gloucester Services on the M5 in Gloucestershire.
Sarah was awarded an OBE in 2015 for services to the food, drink and hospitality sectors.
 

 
 
 

Happerley Management Team

We have made considerable investment to expand the team. Taking on a number of experienced field based representatives, and also taking on additional office based team members to deliver on Happerley England.

Patrick Evans  – Developments Manager

Patrick has helped to grow Happerley from the early stages and continues to do so. Responsible for a multitude of areas across Happerley, Patrick plays a key part in ensuring the business runs smoothly and efficiently in all areas, and steers the continual programme of technological development.
 
 
 
 
 
 
 

Megan Waters – Provenance Process Manager

Megan oversees and manages all audit processing and customer care for Happerley. Liaising with food and drink suppliers ensuring they are getting the most out of Happerley, Megan is very much the engine which keeps Happerley running from day to day, auditing and awarding the well-deserved Happerley Transparent status to suppliers upon completion.
 
 
 

Peter Andrew – Provenance Relationships Manager

Ex Commercial Director at Dairy Crest and one of the founders of the Liquid Milk traceability programme for Waitrose (Select Farm scheme) and Marks & Spencer (Non-GM) - now adopted by all major multiples. A Board     Level retail FMCG specialist for 25+ years, customer & client facing having recently consulted on start-up Food and Drink S.M.E’s.
 
 
 

Claire Thayers – Happerley Ambassador

20+ years working within Corporate & Social Responsibility for various companies across the Southwest and Midlands. She champions the Assn of Gloucestershire Business Groups, Sits on various LEP subgroups and works closely with the RAU with their Lets Grow project to highlight the importance of the food & drink sector. Also chairs a bi-monthly networking group to facilitate the coming together of businesses.
 
 
 
 
 

Hannah Piet – Relationships Manager

With a BA (Hons) in Social Policy & Administration, covering the psychology of purchasing behaviour & social impacts, she is passionate about Happerley & it’s role in educating, empowering & connecting consumers, businesses & organisations in the Food and Drink sector. Her experience in product marketing, training, promotion, account management & business development, enables her to demonstrate the benefits of transparent supply chains & the many creative ways in which they can reinforce & grow product/brand awareness.

 

 

Tom, Jack & Katie – Happerley Film Crew

A tight-knit team of high achieving post grad students specialising in film and media. Now working with Happerley on Happerley England to promote across social media platforms, to produce short YouTube films of Happerley Transparent suppliers and filming a fly on the wall documentary about the journey of Happerley. Generating greater exposure, giving consumers and businesses alike a better understanding of Happerley’s mission and the importance of Happerley England.
 
 
 

The Software Team

Happerley is a progressive project supported by a policy of continual software development. This is facilitated by The Software Farm, owned by the Founder and contracted to Happerley. The team has grown since 2004 into a cutting edge team working at the cusp of online software technology. They are based in a villa in Iasi, Romania, and play a vital part in the development of the Happerley Network and Happerley Systems with heavy involvement in the design and build of the much anticipated Happerley V2 system.

 

 

 

New office based team members

Relationships Manager

We are in the final stages of bringing on a new Relationships Manager to join the team in the office. A wealth of experience liaising with clients within the Food & Drink industry both over the phone, email and in face to face meetings. The new starter will help support the field based Relationships Managers, liaising with businesses from further afield, arranging meetings and assisting with turning vital suppliers Happerley Transparent ready for Happerley England.

Marketing Manager

We will soon be taking on a new Marketing Manager to help seek better opportunities for synergies when working with organisations relevant to Happerley England and also grow awareness of Happerley as a whole. Being able to produce copy and content, assisting with press releases and social media, our Marketing Manager will play an integral role in beating the Happerley England drum.