However much you care about animal welfare, sustainable farming, supporting communities or simply your own nutrition, you need to know the impacts of your purchasing decisions.
You will only know these if you know the journey of the ingredients.
In today's society, it is quite odd that the food and drink industry remains one of the most opaque.
You, the consumer, are powerless to question the claims on a menu, or to know where the ingredients on a food brand are actually from - how were they farmed, or even simply where.
Our movement is driving to discover and deliver the truths so you, the consumer, are empowered.
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