We are delivering a means for the consumer to create the worlds most transparent free food and drink network and we are working to unite the nation in provenance and sustainability
We have built a free to trade online marketplace ‘ShopHapperley’ for brands to sell directly to consumers #shophapperley.
While empowering the consumer and providing them with supply chain knowledge in order to make conscious buying decisions.
We challenge every food and drink business to allow us to validate and publish their ingredient supply chain within our network.
The Happerley app enables anyone to scan a QR code and search for the Happerley Transparent food and drink suppliers and supply chains.
The consumer is empowered to make purchasing decisions based on fact not fiction. Covid-19 has led to many consumers already clearly changing their buying habits, shopping more locally, and creating recipes from scratch. This in turn naturally leads the consumer to question any disingenuous labelling, or misleading inferences and claims, because by default they care more. On the negative side this may ultimately lead to an increase in food fraud as suppliers and producers compete in the post Covid-19 marketplace, which may result in reduced consumer confidence and a detachment from the primary producer in any value through provenance. Happerley is set to change this.
While the ‘ShopHapperley’ online marketplace will make shopping online for good produce easy and will encourage consumers to eat in season and more importantly to shop locally. In terms of the delivery provision there will be daily/weekly collections from producers and delivery rounds to consumers. This type of service will reduce the amount of delivery vans needed on the road, thus reducing carbon emissions, helping the environment.
With the outbreak of Covid-19 there has never been a more crucial time to root your brand values into your own ingredient supply chain, turning them into your "team brand", while engaging with and validating your own provenance story. The need to educate and inspire your supply chain on the importance you place on the ingredients they supply, plus their provenance and transparency is now key, and will work to develop and strengthen loyalty. Taking these steps will give you the ability to highlight potential weaknesses in your supply chain, recognise strengths and identify opportunities to improve.
Access to an extra sales outlet with the ‘ShopHapperley’ online marketplace, with the ability to shift higher volumes of stock.
There is a wealth of food & drink regulatory bodies, membership organisations, producer groups and accreditation schemes which can leave the consumer overwhelmed and the organisation fighting for space to reach the consumer. At Happerley we are inviting organisations to join the hub so their marques can be featured, explained and validated via client profiles who have listed a connection to the organisation. This means that when the consumer explores the journey of their food, they can see and understand the implication of any memberships or certifications a Happerley Transparent member has. The consumer is also able to search according to these accreditations also.
Our fees have been set to make it affordable for every food and drink business with nothing to hide to benefit from validating its provenance and join the Network. Happerley's purpose in not to turn a small premium element of the food and drink industry transparent, but to turn most of the food industry.
Larger clients can and are committing to an inclusive on boarding fee to cover the mandatory certification of their entire supply chain, to achieve seed to fork transparency at their point of sale. We can then deliver provenance procurement parameters and indicators bespoke to their requirements.
