«I hope Happerley will help to generate the level of honesty which is so desperately needed in the food industry»
Dairy Partners Cymru (Gloucestershire and Welsh dairy processors)
«I hope Happerley will allow us to convey more of the story through the food chain and to the consumer, so improving the premium we can deliver to the producer»
Know Your Farmer. Trust Your Food
Showcase your commitment to transparent and honest food provenance. Please contact Melanie on 01242 222878 or email your contact details to start your membership process. All we need from you is a list of your suppliers. We do the rest.
Firstly we provide a provisional membership that includes a published profile on Happerley. We then enter a 4 - 8 week audit process to certify your supplying intermediaries and / or your producer suppliers. We also provide a free and voluntary certification to your customers. We undertake all the necessary work to create your own transparent trading network, from farm to fork.
Our process comprises:
Briefing your suppliers and retail / restaurant customers on the importance you attach to provenance and traceability
Certifying each supplier, signing each up to the Happerley commitment
Contacting their nominated supplying farmers or growers and bringing these producers online and visible in your network
We will then publish your fully certified trading network online, providing you a POS membership pack with a unique membership code. We will also announce your membership online, on site and to media.
Intermediary Memberships are available to
Food & Drink wholesalers
Food & drink manufacturers
If you are an Intermediary and a Producer and/or a Retailer you will be able to link your accounts
By joining Happerley you will be able to
* Network with Producers & Other Intermediaries*
Source ingredients directly from producers
Develop long term trading relationships with suppliers based on Happerley commitments to traceability and provenance
Market your produce to traders and secure direct trading relationships
Have a visible connection on your suppliers and customer’s networks
Create and edit your profile page on the Happerley website
Be visible in the consumer search and map locator to suppliers, restaurants and retailers
Invite other likeminded Intermediaries who support the Happerley commitment to #namethefarm to join your network
Network with different Happerley producers and retailers and share ideas, best practice on creating transparency & driving provenance
* Promote Your Commitment to Happerley*
Promote your provenance credentials at point of sale
Use your Happerley Membership badge on your business correspondence, website, packaging, marketing etc.
Provide your customers with assurances on product provenance
Share your traceability and provenance news across the Happerley network
Grow your own transparent trading networks
Demonstrate your commitment to transparent sourcing practices
Show support for creating a transparent food network in the UK
Participate and benefit from a UK awareness campaign starting in October to encourage consumers to shop and eat Happerley.
Invite others in your supply chain to join Happerley and show their commitment to traceability and provenance to #namethefarm
Happerley Membership Information
Your Membership Pack Once you have completed your online application you will be sent your membership pack which will include window, menu and counter stickers, and a set of consumer leaflets.
Your Membership Rates Businesses with a turnover of under £1 million: £500 joining and audting fee plus an annual fee of £200 or £20 per month
Businesses with a turnover in excess of £1 Million: Subject to consultation
Your Membership Commitment
When joining Happerley we ask you to
Declare your public support at every trading opportunity for transparent food chains and provenance;
Challenge the suppliers of your primary produce to #namethefarm of origin;
Make clear the provenance of products and wherever possible to #namethefarm
Source ingredients locally where possible and be able to #namethefarm;
Refrain from using the terms ‘local or ‘farm’ on any point of sale or other advertising unless naming the actual producer;
Work in partnership with Happerley on driving consumer and producer engagement with the scheme
Your Membership Conditions
Your application must list two producers who your business sources from (directly or indirectly). These will be verified during our approval process. The process duration will depend on how quickly your nominated producers provide verifications. Please note we reserve the right to suspend and withdraw membership at any time if there is evidence that any of these commitments have been breached.