Tractors, Tastings and Transparency

9th Aug 2018 09:39 AM

This weekend, we attended BBC Countryfile Live at Blenheim Palace, situated in the heart of Oxfordshire. An event featuring the very latest farm machinery, free food sampling and supply chain provenance. We were blessed by the fantastic weather, leading to bumper crowds visiting the show.
We were situated in the Midcounties Coop tent, next to Adam Henson’s farm, joining organisations which supply through the “Best of their Counties” range. All of the organisations we were joined by are on the journey to become Happerley Transparent. Now a mandatory requirement from Best of our Counties, we are auditing the supply chain of their products, giving consumers a better understanding of where their food comes from. It gives the consumer confidence in the products they are buying, adding extra value back down the chain.
At the event, we launched our new Happerley app, available on Android and iOS devices. It gives consumers the ability the scan a Happerley QR code, instantly giving them access to the full supply chain for that product. A live version was featured at the event, allowing the public to navigate and understand the app further. You can download it for free in your App Store, by searching: Happerley.
Each vendor situated in the Midcounties Coop tent displayed a Happerley QR code next to their stand. It gave consumers detailed information about the product and what they are buying into, at the point of sale. Traders found the exposure positive, leading to conversations about the provenance of their products.
Look out for more content featuring Best of our Counties suppliers, coming soon.
Want to find out more about provenance? Scan the QR code above, to understand more about Miss Macaroon and their transparent supply chain.
Picture Credit: Miss Macaroon (@iammissmacaroon)