OUR BRAND VALUES*
We produce our oil and potatoes on Wade Lane Farm, and our 25-acre lake is a sustainable water source, so we have all the key ingredients for being able to produce crisps with a low carbon foot print. While some crisp brands import potatoes and all import sunflower oil, our crisps have very low food miles. Our bank or solar panels generates clean energy which we use on the farm, factory and supply into the National Grid.
The farm has been part of the Higher Level Environment Stewardship Scheme for many years, planting miles of hedges and laying down ground cover to encourage native birds and wildlife. We have bee hives on the farm, and as well as helping to pollinate the crops, the bees produce delicious honey. All our crops are grown to the Red Tractor standard.
Supporting St Giles Hospice, the British Heart Foundation in Birmingham and St Mary’s Hospice, we are always happy to provide a raffle prize or donations to volunteers raising money for these good causes. If you would like our support, please email [email protected] - we are always happy to help if we can.
Packaging & Waste
All our waste oil and crisps are sent off for use as biofuel. The starch that is washed off our sliced potatoes is composted and also used as a fertiliser. As soon as a viable solution can be found, replacing our plastic packing is high on our agenda. As a first step we have started to supply Zero Waste stores with our crisps, peas and beans in reusable and recyclable containers.
Inspiring & Educating
We work with local Young Farmers groups, Harper Adams University and the University of Warwick hosting visits, work placements and talks on the diversification plan being followed by Wade Lane Farm, passing on our knowledge and motivating the next generation.
We have recently invested in additional frying capacity, having designed and manufactured the fryer in conjunction with a leading Midlands engineering business. Our new fryer offers greater energy efficiency, being able to produce more crisps using less energy.
Nutritionals for Sea Salt Crisps. Average Quantity per 100g, Energy 2342 kj / 563 kcal, Fat 33.0g, Of which saturates 3.0g, Carbohydrates 58.0g, Of which sugars 0.3g, Fibre 4.1g, Protein 5.7g, Salt 0.8g. Our crisps are lower in saturated fat compared to others cooked in sunflower oil. As a nut free factory/site all our products are free from nuts.
All our products are vegan except for our Mature Cheddar and Red Onion which uses responsibly sourced cheese powder, supplied by a BRC accredited producer.
Our ingredient suppliers
Who we supply to on the Happerley Network
|Just Crisps Ltd, Wade Lane Farm, Wade Lane, Hill Ridware, Rugeley, Staffordshire, WS15 3RE, UK|
Just Oil Ltd
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