OUR BRAND VALUES*
We aim to maximize everything with a view to sustainability and efficiency. Whether it is buying packing and collecting rather than delivering saving road miles or making sure that our transport is always full and making the most of the inputs being used.
As a farm base business we have always been careful with our waste water. We have developed a unique way of filtering the water after the factory has made use of it, by using a macerating pump, into a solids separation tank and then finally out through a large reed bed .The reeds filter the impurities out of the water making it safe to be recycled back into the waste water system.
We work with local charity groups such as the Lions and Round table with charity donations and evening trips into our business. We also supply turkey into homeless charities and as a main staple for locally organised get-together's for the elderly who otherwise would be housebound.
Packaging & Waste
On the whole turkey side of our business, we are completely plastic free, using only greaseproof and re-usable cardboard. We are constantly searching for packaging models that can make us more environmentally friendly , and at the moment this would revolve around the use of plastic trays for pre packs. Cardboard is a preferred way forward, and we are working on the challenges with shelf life as we speak.
Inspiring & Educating
We work closely with the local schools . As a business we arrange trips to the farm and the factory and are in the schools ourselves giving lectures on anything from brand, marketing and awareness to the GCSE students through to question and answer sessions about the origin and provenance of our fresh local produce with primary school children .We find the feedback from these sessions , from staff and children alike, is tremendous and very rewarding.
We have invested in large solar power units to power the factory and not to sell back to the grid. We find this works very well as we have to power fridges and chill rooms 24/7. The factory has been completely fitted out with LED light units and bulbs to reduce the electric usage.
As a business we are aiming to always be the healthy alternative, and have recently moved our ingredients to gluten free.
Again we take this very seriously and is very much on our radar. Our chicken brand , Label Anglais is Free Range , and 74 days reared with a natural slow growing feed. We have our own welfare protocol, written between the growers and ourselves to ensure the very high standards are maintained at all times. The chicken has been awarded the Compassion World farming Gold Award. Our turkeys are Bronze free range and white barn reared, both with a lot of space, fresh air and natural bedding and feed. They are also slow growing breeds and take a full 6 months to mature.
PRIMARY PRODUCER OF
|POULTRY AND GAME|
Who we supply to on the Happerley Network
|Pheasant Oak Farm, Hob Lane, Balsall Common, Coventry, Warwickshire, CV7 7GX, UK|
|Adlington Special Reserve|
HELP US HELP YOU
We are committed to continually evolving Happerley to provide the information everyone wants to see. We welcome all [email protected]