* Happerley audits, certifies and publishes food and drink supply chains. Happerley is not responsible for the client supplied information for Our Brand Values and Our Commitments. However, if you believe this information to be inaccurate please contact the Happerley Support team on [email protected].

OUR BRAND VALUES*

Our History In a year when Shaggy topped the charts with ‘Boombastic,’ Toy Story was a box office smash and the ‘Rachel’ haircut craze swept the country, Bath Ales opened its doors for the first time with an ethos to produce only high quality, flavoursome beers in response to consumer demand. In 1995, among the many great enterprises that launched – eBay, the DVD, Amazon – Bath Ales brewed its first batch of its flagship ale Gem. Here is the story of how it all happened... The early beginnings Content - Westbury Hare Roger Jones began the company in September 1995 when he rented premises and a brew plant on the outskirts of Wincanton in Somerset, bringing together two other partners, Richard Dempster and Rab Clark. Richard was a brewer like Roger and both had previously worked for Smiles Brewery in Bristol. Rab was a pub landlord willing to sell the beer they produced. The name Bath Ales was hatched in a sincere attempt to give the brewery an identity and to look to the future, where a move was envisaged at an early stage. They realised the importance of having an identity which customers could relate to and so the hare logo was born. The idea for the hare was inspired by the Westbury White Horse carved in chalk (and not as many people believe by the Watership Down rabbit!) The hare is also believed to be an ancient symbol for fertility. This branding broke the mould of how traditional, old fashioned and established brewers were perceived and has been int ... show more

OUR COMMITMENTS*

Sustainability

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Environment

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Local Communities

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Packaging & Waste

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Inspiring & Educating

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Energy Reduction

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Nutritional Values

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Animal Welfare

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Our ingredient suppliers

What does this mean?

Who we supply to on the Happerley Network

What does this mean?

Happerley Transparent

Certified

Membership: HI5349289

What this means?

CONTACT

01179 474797
https://www.bathales.com
[email protected]
Bath Ales Ltd, Hare House, Southway Drive, Warmley, Bristol, BS30 5LW, UK
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OWNING COMPANY

Bath Ales

0117 947 4797

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