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Mintel's Global Food and Drinks Trends 2018 makes interesting reading, especially the major trend that's been identified, that of 'Full disclosure'. Let's hope 2018 is the year when the penny finally drops with the consumer and they demand, expect and will settle for nothing less than full provenance for the food they feed their families and themselves.
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Happerley is delighted to announce that Tim Bennett, former Chair of the Food Standards Agency and past President of the NFU, has joined Happerley's Advisory Board. Bennett brings with him a wealth of experience at the highest levels in the farming and food industry which in addition to leading the FSA and NFU, has seen him as a previous winner of the Dairy UK Dairy Indust...
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Launching in April 2018 at Andoversford Races, ours is a brand new format in event food halls.
It will provide a shopping experience that celebrates the life of every ingredient sold, where the customer can be assured of the provenance of all food and drink. It will be exclusively populated by our member businesses, enabling an inexpensive platform to sell and engage, w...
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This year has seen Happerley lay solid foundations enabling us to now move quickly to expand membership and deliver food passporting success through 2018 and beyond. As the latest Food & Drink Mintel report for 2018 headlines, the trend is on for consumers seeking full disclosure, and Happerley continues to lead the solution.
In 2017 we have:
Secured our firs...
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Happerley Limited, delivering a membership platform and blockchain based software to validate provenance for the benefit of the whole food industry, is releasing its first investment opportunity.
Following successful field trials, the investment will support the two unique elements of Happerley.
Firstly, to fast track its membership growth. In 2018 it aims to have t...
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Cotswold farmer, Adam Henson, has joined The Happerley Advisory Board, chaired by Peter Jinman OBE, to help guide and steer the Happerley scheme in validating provenance for the benefit of the whole food industry and its consumers.
The Cotswold Farm Park aside, Adam (pictured above with Clfford Freeman from Happerley) runs a 650 hectare farm on which and his business pa...
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Kingsholm, home of Gloucester Rugby Club is set to become the first sports venue anywhere in the UK to invest in an outdoor food unit from which all produce sold will be Happerley certified with 100% provenance. The partnership will also provide training to support the club’s community work which gives disadvantaged youngsters a chance to learn valuable ski...
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It was announced this week that Philip Ponsonby, CEO of Midcounties Co-operative, has joined The Happerley Advisory Board, chaired by Peter Jinman OBE, to help guide and steer the Happerley scheme in validating provenance for the benefit of the whole food industry and its consumers.
Philip Ponsonby also sits on the Co-operative’s Federal Retail and Trading Services b...
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Imagine the food chain as a family...
Imagine the grandparents as the consumer. They want to trust what they buy. They care about the pennies but also how their food is produced, and they expect honesty and truth. They tend to take food at face value, but are getting increasingly suspicious of what they are told.
They like their Son, they see him most of...
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Leading food, farming and agriculture lawyer, Sian Edmunds, is to join the Happerley Food Provenance Advisory Board along with Chris Crookall-Fallon of Co-op Futures.
Sian is a partner in Bristol law firm Burges Salmon She heads their food and drink team and is an experienced member of the firm's food and farming, land and estates and contentious trust teams.
Sian e...
